Disguise Nabs Licensing for ‘Demon Slayer: Kimetsu no Yaiba’Disguise Nabs Licensing for ‘Demon Slayer: Kimetsu no Yaiba’

Disguise, the global costume division of toy and consumer products manufacturer JAKKS Pacific, has announced a multi-year licensing agreement with Aniplex of America for “Demon Slayer: Kimetsu no Yaiba” in North America, Australia, New Zealand, LATAM, Ireland and the U.K.  

This partnership enables Disguise to design, develop and manufacture costume accessories inspired by the popular anime series, with new styles set to hit retail shelves and online stores in 2025. 

“Demon Slayer” is based on the manga series created by Koyoharu Gotoge and published under SHUEISHA’s JUMP COMICS and follows the journey of Tanjiro Kamado, a young boy who joins the Demon Slayer Corps after his family is slaughtered by a demon, and his younger sister, Nezuko, is transformed into one. The series chronicles Tanjiro’s quest to find a cure for his sister. "Demon Slayer" has garnered widespread acclaim for its gripping storyline, well-developed characters, and stunning animation from the renowned studio. “Demon Slayer: Kimetsu no Yaiba – The Movie: Mugen Train” set the record as the biggest opening for any foreign-language film released in North America and has become one of the highest-grossing anime films of all time worldwide. 

“This popular anime has become an overnight sensation among fans and retailers,” says Tara Cortner, president, general manager, Disguise. “We have an exciting debut line of Demon Slayer: Kimetsu no Yaiba costume accessories that is sure to delight fans and retailers alike.” 

“We are thrilled to be collaborating closely with Disguise on our newest line of costume accessories set to launch in 2025,” says Aniplex of America in a statement. “We hope fans will be excited to see these products hit the shelves, and we look forward to further expansion into the line.” 

All Demon Slayer costume accessories will be available in-store and online at retailers in 2025.