Discovery Inc. has announced a new collaboration with Pura Vida Bracelets, the artisan jewelry brand inspired by the “pure life” Costa Rican lifestyle.
available now exclusive at PuraVidaBracelets.com, the collection features an assortment of jungle cat inspired jewelry and accessories, with a portion of the proceeds from sales of the line going to Project CAT, Discovery’s ongoing initiative with World Wildlife Fund dedicated to ensuring a healthy habitat for future generations of tigers. The Pura Vida Bracelets x Project CAT collection features earrings, bracelets, rings, scrunchies and stickers in an array of designs inspired by the tiger.
“The Pura Vida collaboration embodies the wild spirit of the tiger with on trend designs that we know consumers will love,” says Carolann Dunn, vice president, consumer products, licensing, Discovery Inc. “The mission of Project CAT is incredibly important to helping maintain the delicate habitat needed to help the world’s wild tiger population thrive, and we’re thrilled to work with Pura Vida to offer such a chic way to show support for these majestic cats.”
The new collaboration with Pura Vida Bracelets will continue the overall effort of Project CAT, Discovery’s ongoing initiative with World Wildlife Fund dedicated to ensuring a healthy habitat for future generations of tigers. The partnership raises awareness for the endangered species and provides a portion of proceeds to Project CAT in support of a global effort to double the number of tigers in the wild by 2022.
More information on the initiative can be found at Project CAT website.