Carroll Shelby Licensing and jewelry designer David Yurman have teamed up to create a line of limited edition Shelby watches, inspired by the company’s newest car, the Shelby 1000 mustang. The Shelby timepiece was unveiled at the New York International Auto Show earlier this month.

“Just like the cars that created the Shelby American legend, David Yurman creates handcrafted jewelry and timepieces that are equally valued by collectors and enthusiasts,” says Tracey Smith, president, Carroll Shelby Licensing. “The Yurman watch perfectly complements the exclusive Shelby 1000 vehicle. It beautifully demonstrates the innovation of both brands that deliver unique and distinctive time-honored products.”

David Yurman will produce a limited edition run of 300 watches, available in two colors at retail and online.