Concept One Teams with Playboy

Playboy has granted Concept One Accessories rights to manufacture and distribute Playboy men’s and women’s headwear, handbags, small leather goods, cold weather accessories, luggage and luggage accessories.  

“Playboy is the original lifestyle brand, which has long represented freedom of expression and social impact – this really resonates with today’s consumers,” says Sam Hafif, chief executive officer, Concept One Accessories. “With the Rabbit Head logo recognizable to almost anyone worldwide, Playboy-branded product is a perfect fit for a retail environment.”  

Product is slated to launch this spring via select specialty, department stores, mid-tier and e-commerce channels. The license agreement was brokered by CAA Brand Management, Playboy's agency of record.