May 9, 2022
rights to manufacture and distribute Playboy men’s and women’s headwear, handbags, small leather goods, cold weather accessories, luggage and luggage accessories.
“
is the original lifestyle brand, which has long represented freedom of expression and social impact – this really resonates with today’s consumers,” says Sam Hafif, chief executive officer, Concept One Accessories. “With the Rabbit Head logo recognizable to almost anyone worldwide, Playboy-branded product is a perfect fit for a retail environment.”
Product is slated to launch this spring via select specialty, department stores, mid-tier and e-commerce channels. The license agreement was brokered by
, Playboy's agency of record.
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