Smoke Rise is known for their embellished denim and sportswear collections.
“We learned about Smoke Rise through a veteran streetwear rep, and learned that the brand is a top performer in specialty apparel stores such as Hibbetts and Eblens,” says Sam Hafif, chief executive officer, Concept One. “We’re planning to launch men’s caps and bucket hats for summer, and backpacks for fall of next year. The product will coordinate with the apparel, using their embellished graphics and branding.”
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