Claire’s Plans Year-Long In-Store Hello Kitty Celebration

Claire’s is partnering with Hello Kitty to launch a creative campaign, exclusive collection and year-long activations to commemorate Hello Kitty’s 50th anniversary. Featuring exclusive product drops, in-store celebrations, CGI-centric digital takeovers, social media moments and more, Claire’s shares the messages of friendship, kindness and self-expression with fans worldwide.

The “Hello Kitty, Hello World” campaign creates an immersive celebration honoring the global icon, cementing Claire’s as a go-to destination for all things Hello Kitty.

“Hello Kitty, Hello World” is a surreal and colorful world brought to life by 3D artist, Kirill

Emelyanov and infused with exclusive Hello Kitty Claire’s products. Throughout the year, Claire’s will continue to celebrate Hello Kitty’s anniversary with new moments, product launches and programming.

“For the past 50 years, Hello Kitty has been a globally recognized representation of friendship, kindness and self-expression, the values that Claire’s has championed over the past six decades,” says Claudia Lima-Guinehut, executive vice president, chief merchant officer, Claire’s. “As a long-time friend of Hello Kitty, we’re proud to honor the beloved character and share her message around the globe.”

The first exclusive Hello Kitty Claire’s product drop is available to consumers with an array of red and white products and accessories, including hats, purses, jewelry, backpacks, water bottles, phone cases and more. In true Claire’s fashion, customers can also get pierced with exclusive Hello Kitty earrings as a part of the brand’s leading piercing experience. This product line will be followed by several more exclusive collections featuring Hello Kitty and her friends.

“2024 marks a milestone year for Hello Kitty, and her 50th anniversary celebration includes

offering her fans super-cute and limited-edition products,” says Jill Koch, senior vice president, brand management and marketing, Sanrio. “It wouldn’t be complete without a celebratory collection sold exclusively at Claire's. Both Hello Kitty and Claire’s have inspired creativity and personal style for generations, and we are happy to be celebrating this incredible anniversary together.”