Claire's Stores has announced their exclusive collaboration with tween Olympic skateboarder and surfer Sky Brown.
Exclusively available at Claire's, the 37-piece jewelry and accessories collection is designed and curated by Brown. It aims to reflect her surfer girl style and skate culture.
"Promoting empowerment is one of Claire's commitments to our customers," says Melanie Berry, senior vice president, marketing, Claire's. "Sky epitomizes girl empowerment, making her the perfect partner for Claire's. She shines with positivity, does what she loves and is constantly reaching for her dreams. Sky is an amazing role model; at just 12 years old and one of the youngest Olympians ever, Sky inspires young people around the world to reach for their dreams and to believe in themselves too, whatever their age or circumstance, just like we do at Claire's."
Inspired by Los Angeles, Calif.’s Venice Beach, which is known for its outdoor skateparks and surfing hotspots, the collection boasts a wide variety of accessories. It includes braided bracelets, shell chokers, faux hair, earrings and necklaces, as well as emoji decorated cosmetics and pastel tie-dye accessories.
"I'm super excited for my product launch with Claire's," says Brown. "I'm a girly girl, I love dresses, heels, and glitter. I want to show other girls that you can play sports and get dirty, but still be a girly girl. I love the bracelets, necklaces and colored hair and all the accessories from my collection. I can wear all of these things and still skate and surf. So can any girl."
The collection launches at Claire's in the U.S., U.K., Canada and online on Aug. 13.