Claire’s Launches DIY Collection with Teen Fashion Designer, Ariella Maizer

Brand is introducing an array of charm bracelets, necklaces and loose charms designed by and for Gen Zalpha.

License Global, Content Editor

November 8, 2024

1 Min Read
Claire’s x THEME collection, Claire’s
Silver Fairy Charm, Silver Pink Enamel Dice Charm and Silver Love Heart Charm from Claire’s x THEME collectionClaire’s

Fashion brand, Claire’s, has announced it will release the second product drop of its exclusive Claire’s x THEME collection. Together with 15-year-old designer, Ariella Maizer, the brand is introducing an array of charm bracelets, charm necklaces and loose charms, designed by and for Gen Zalpha.

Ariella's love for fashion, sparked at six years old, inspired her to create THEME, a tribute to girlhood and a platform for her generation’s unique style. In their second collection together Claire’s and THEME play into this season’s trending charms, offering DIY moments to create bracelets and necklaces. With 25 different charms and a handful of fun chains, the creativity options are endless.

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Claire'sU.K.

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License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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