Former retail brand enters new product category with licensee Southern

Telecom.

Tween brand Limited Too, which is owned by Bluestar Alliance, has debuted a new line of branded tech products at the International CES trade show this week in Las Vegas, Nev.

The collection, manufactured and distributed by electronics company Southern Telecom, stays true to Limited Too's brand DNA, focusing on products that encourage girls to express their individuality.

"Limited Too is a brand adored by an entire generation of women and children," says Sam Ayal, chief executive officer, Southern Telecom. "Our line will reignite that same joy with today's girls, tweens and teens, who are eager to own tech items that reflect their personal tastes, as well as to women who fondly remember shopping at Limited Too stores."

Following the closure of most Limited Too stores in 2008, Bluestar Alliance bought the brand last year with plans to revive the trademark via licensing.

The new Limited Too tech line includes smartphone wristlets with built-in battery packs, external battery packs with silicone keychain wraps, smartphone charging accessories, Bluetooth speakers, headphones, and smartphone and tablet cases in a wide variety of patterns, colors and materials.

Limited Too tech accessories will be available at retail this spring.

"Entry into these exciting categories keeps the brand relevant to the trends happening in today's youth market," says Ralph Gindi, chief operating officer, Bluestar Alliance. "Southern Telecom is the perfect partner to launch tech accessories for today's tech-savvy youth."