Casetify Kicks-Off Bruce Lee Collab

The late martial arts icon has a new collection with Casetify.
License Global

December 8, 2020

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Casetify has announced the latest partnership from its collaboration program, inspired by film star and martial arts legend Bruce Lee. The collection spans an inclusive lineup of tech accessories and limited-edition lifestyle products commemorating Lee’s 80th birthday. The online waitlist is open now at Casetify.com/Bruce-Lee, granting priority access to shop the collection when it launches on Dec. 17.

In the Bruce Lee x Casetify collection, Casetify introduces Lee-inspired motifs and licensed artwork to the brand’s signature accessories. Custom elements invite consumers to add their names to two best-selling iPhone cases, including a VHS tape-inspired Impact Case and a reflective Mirror Case with a “shattered glass” effect – resulting from Lee’s powerful kick. More designs round out the collection, paying homage to Lee’s legacy, including vegan leather iPhone cases inspired by the iconic black and yellow tracksuit and protective accessories featuring his  action shots and signature. Phone cases from the collection support the latest iPhone 12 series, in addition to earlier generations.

“As

a global brand, we’re excited to celebrate Bruce Lee’s legacy as one of the most influential cultural figures of the 20th century,” says Wes Ng, chief executive officer and co-founder, Casetify. “Our community is composed of inspiring and passionate individuals, and we hope they feel a connection with this one-of-a-kind collaboration.”

The Bruce Lee x Casetify collection offers a full range of complementing accessories for personal tech, including new designs for AirPods and AirPods Pro cases, Apple Watch bands, MacBook snap cases and PVC pouches.

Exclusive to this collaboration, Bruce Lee x Casetify debuts a special line of apparel and lifestyle products, which are all brand new to the program. The commemorative merchandise includes a reversible souvenir jacket, featuring yellow satin and black velvet materials, with embroidered designs honoring Lee’s nickname, the unbreakable “dragon.” Additionally, fans can purchase honorary “Jeet Kune Do” crewneck sweaters and t-shirts with designs paying tribute to Lee’s personal martial arts style.

The collection includes a specially designed basketball featuring Lee’s signature, available in the icon’s signature yellow colorway, as well as novelty chopsticks modeled after Lee’s nunchucks. Other special products include a “flying kick” reusable cloth mask and a button pusher designed in Lee’s silhouette. These collector’s items are only available in limited quantities, with products shipping worldwide from Casetify.com while supplies last.

The Bruce Lee x Casetify collection launches online on Dec. 17 at Casetify.com/Bruce-Lee.

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