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Care Bears, Irregular Choice Unite for AccessoriesCare Bears, Irregular Choice Unite for Accessories

The accessories collection is inspired by vintage Care Bears designs.

License Global

June 26, 2020

1 Min Read

Online retailer Irregular Choice and Cloudco Entertainment, owner of entertainment brand Care Bearshave come together to launch a Care Bears-inspired accessories collection, featuring new styles that showcase each bear’s individual personality.

“We are thrilled to be launching another accessories collaboration with Irregular Choice,” says Roubina Tchoboian, vice president, international licensing, Cloudco Entertainment. “Their creative approach brings the Care Bears to life in such a fun and unique way that we know our fans will love.”

The 34-piece collection highlights the CareBears’ belly badge powers. Each style is filled with details featuring the vintage art style, including rainbows, plushie stars and sparkling gems.

“Irregular Choice has always been about spreading joy, playing with color and having fun, so skipping through Care-A-Lot – a world filled with rainbows, fluffy clouds and cute, cuddly bears – was a perfect fit for the brand,” says Sally Glover, international brand and marketing manager, Irregular Choice. “We had so much fun creating this Care Bears collection and can’t wait to share it with the world!”

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About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.




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