Online retailer Irregular Choice and Cloudco Entertainment, owner of entertainment brand Care Bears, have come together to launch a Care Bears-inspired accessories collection, featuring new styles that showcase each bear’s individual personality.
“We are thrilled to be launching another accessories collaboration with Irregular Choice,” says Roubina Tchoboian, vice president, international licensing, Cloudco Entertainment. “Their creative approach brings the Care Bears to life in such a fun and unique way that we know our fans will love.”
The 34-piece collection highlights the CareBears’ belly badge powers. Each style is filled with details featuring the vintage art style, including rainbows, plushie stars and sparkling gems.
“Irregular Choice has always been about spreading joy, playing with color and having fun, so skipping through Care-A-Lot – a world filled with rainbows, fluffy clouds and cute, cuddly bears – was a perfect fit for the brand,” says Sally Glover, international brand and marketing manager, Irregular Choice. “We had so much fun creating this Care Bears collection and can’t wait to share it with the world!”