Breitling Introduces Chronomat NFL Collection

Swiss watchmaker, Breitling, has announced a long-term exclusive licensing agreement with the National Football League (NFL), featuring all 32 teams. The collaboration is the first for a luxury Swiss watch brand and the NFL. 

The Breitling Chronomat NFL Collection of watches will honor the 32 teams that play in the league. These watches feature the aesthetics and team colors of each club, as well as the corresponding team logos on the 9:00 subdial and NFL logo on the caseback. In celebration of the 104th anniversary of the NFL, each team’s watch is limited to 104 pieces. 

“Collaborating with such an iconic and established league like the NFL is a touchdown for Breitling,” says Georges Kern, chief executive officer, Breitling. “As a casual, conscious luxury brand with purpose – the high-performance action of the NFL, combined with its values of responsibility and integrity, align perfectly with Breitling.” 

Breitling watches have appeared on the wrists of football players and fans for many years. Former NFL quarterback, Norman Julius “Boomer” Esiason has been a Breitling Ambassador for over 30 years, sporting the brand’s collections. Jacksonville Jaguars quarterback, Trevor Lawrence, the No. 1 NFL Draft Pick in 2021, stars as one of the faces of the Breitling all-star squad campaign, first introduced in 2022. This year, Breitling also presented a limited Chronomat Super Bowl LVIII Edition that met with great demand from football fans around the world. Breitling can also be found gracing the wrists of Detroit Lions running back, Jahmyr Gibbs; Green Bay Packers head coach, Matt LaFleur; Miami Dolphins head coach, Mike McDaniel; Atlanta Falcons head coach, Raheem Morris; New York Jets captain and linebacker, CJ Mosley and New York Jets head coach, Robert Saleh. 

The stainless-steel watches feature signature Chronomat characteristics: raised rider tabs at the 15-minute marks, easy-grip onion crown, triple-register dial with integrated date at 6:00 and classic rouleaux bracelet. 

Each of the Chronomat B01 32 NFL Team Editions is powered by the Breitling Manufacture Caliber 01, a COSC-certified chronometer that delivers an impressive power reserve of approximately 70 hours and carries a five-year warranty. The case and rouleaux bracelet are stainless steel. The hands are coated with luminescent Super-LumiNova, and like all Chronomat models, it is water-resistant to 200 meters. Each caseback is engraved with the NFL logo and the “One of 104” limitation. 

Football enthusiasts around the U.S. will be able to secure their favorite team’s watches exclusively at Breitling Boutiques and authorized retailers, as well as at  Breitling.com.