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Special Report: Beauty Accessories Licensing

In this special report, License Global’s editorial team delves into makeup, haircare and skincare as a fashion accessory and how licensing impacts the categories.

McKenna Morgan

February 22, 2023

3 Min Read
HipDot x “SpongeBob Squarepants” Eyecon trio of baked eyeshadows
HipDot x “SpongeBob Squarepants” Eyecon trio of baked eyeshadowsHipDot

Makeup, haircare and skincare go hand in hand with fashion; a makeup technique or a hairstyle can act as an accessory. The cosmetics industry generates more than $100 billion in revenue worldwide, according to Statista; Fortune Business Insights says that the haircare industry stands at more than $75 billion per year and Statista has confirmed that skincare is worth more than $171 billion.

North America represents 35% of the global beauty market, according to a study from L’Oréal, and in the U.S., women currently spend nearly $4,000 per year on beauty products and services, according to a survey by Groupon. By 2030, Allied Market Research projects the men’s personal care market will be $276.9 billion.

Some of the biggest trends in the industry are products labeled “clean,” using natural ingredients and with claims of positive environmental impact. Clean products garner $400 million in annual sales including products labeled “paraben free” and “natural” increasing 80% and 40.2%, respectively, according to research by Nielson. As previously reported in the August issue of License Global, influencer involvement is also huge in the beauty industry. Licensed beauty lines with social media influencers have garnered attention in this space, like Mikayla Noguiera and GlamLite, Addison Rae with ITEM Beauty and Hyram Yarbro with Selfless by Hyram. Celebrity makeup artists like Pat McGrath are also active in the collaborative space; McGrath has collaborations with “Bridgerton,” “Star Wars” and streetwear brand, Supreme, under her belt.

Related:Evanescence, KORN Release Makeup with HipDot

Licensed lines with IP continue to be popular in beauty. Brands like ColourPop, NYX and The Créme Shop are popular beauty brands that lean into IP for collections, boasting “Winx Club,” “Avatar: The Way of the Water” and Disney as their latest collaborative efforts, respectively. HipDot, a beauty brand with collaborations with “Sesame Street,” Tapatío and My Chemical Romance, predicts that licensed lines will keep HipDot fans coming back for more.

“HipDot has its finger on the pulse of pop culture,” says Jeff Sellinger, chief executive officer and co-founder, HipDot. “We focus on influencing beauty with experiences that fans will love. Those experiences come alive when people use the products to create bold new looks, so we play our part in fashion that way. We do everything for the fans and look for passionate fan bases that will appreciate our art and collaborations. Our partners are at the center of pop culture and dedicated fan bases that appreciate creative, well-executed experiences.”

Related:ColourPop’s Unveils ‘Winx Club’ Collection

Sellinger says that what consumers in the beauty space look for the most is creativity and innovation.

“There’s no beauty brand like HipDot,” says Sellinger. “We’re always pushing the envelope of what’s possible and trying to create new experiences and formats. A great example is our new Eyecons, pigments that are molded and shaped like iconic characters. The reaction has been incredible. We recently released other new formats that have been incredibly well received.”

Expect new iterations of beauty and innovative new products in 2023 and beyond.

Brand licensing is a big part of fashion, but fashion extends beyond essential apparel. For some, accessories add to their wardrobe and can complete a look they want to achieve.

For the licensing industry, it’s a good look. According to License Global’s Top Global Licensors Report, most licensors said that brand collaboration at retail was paramount to their growth strategy for 2023, including accessories.

Accessories are also a big part of a licensee’s world. In November’s Leading Licenees report, about a third of licensees on the list created licensed accessories in 2022.

To read License Global’s Fashion Accessories report in full, click here.

To read more from February’s Fashion issue, click here.

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About the Author(s)

McKenna Morgan

Content Editor, License Global

McKenna Morgan is Content Editor for License Global. Based in the Santa Monica office, McKenna specializes in coverage involving non-profits, beauty and cosmetics, health and wellness, new and social media and entertainment licensing.

When McKenna isn’t covering the latest licensing news, she spends her time attending live music shows and finding her next travel destination.

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