Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
August 31, 2021
Asmodee Entertainment has announced an agreement with Just Funky for a range of fan-focused homewares and accessories based on the Arkham Horror tabletop gaming brand.
Fantasy Flight Games’ Arkham Horror includes board games Mansions of Madness, Eldritch Horror and Arkham Horror: The Card Game, among others. The brand is one of more than 300 gaming properties found in Asmodee Group’s portfolio. Away from the tabletop, the Arkham Horror brand is already represented by a range of novels from Asmodee Entertainment’s fiction imprint Aconyte Books, as well as licensed artbooks from Dark Horse Books.
“As someone who loves to play Arkham Horror, I’m very excited about kicking off our new partnership with Asmodee!” says Angie Hoyer, senior licensing manager, Just Funky.
The company plans a collector-based approach to the range of homeware and accessories, including everything from coasters and drinks holders, to wall art, throws and lamps, tote bags, lanyards, stationery and more.
“For Arkham Horror’s many fans, the deep mystery and thrilling adventures they experience as part of the brand’s variety of games are a regular part of their lives,” says Alexander Thieme, licensing manager, consumer products, Asmodee Entertainment. “It is wonderful to have Just Funky on board. We love their products and can’t wait to see what they will come up with to excite the fans.”
The first items in Just Funky’s new Arkham Horror product line are planned to launch in retail and online in spring 2022.
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
Mallet London, Smiley Launch Capsule CollectionFeb 29, 2024
Borussia Dortmund, Legends Enter Long-Term PartnershipFeb 29, 2024
UTA, Los Angeles Fire Department Foundation Announce PartnershipFeb 29, 2024
Taco Bell, Tajín Blend Flavors in Limited-Time MenuFeb 29, 2024