Affinity Brand Partners has announced an agreement with Samsung Electronics America, making the Michigan-based firm a primary provider of sport and activity bands on its design studio e-commerce site.

 Through its Affinity Bands Products, ABP will provide dual-pin, quick change and sport bands for Samsung's full line of smartwatches, including the Galaxy Watch3. 

"The wearable technology segment is the hottest tech in the market today, and Affinity Brand Partners is placed to offer the highest quality and innovative accessories for them," says David Schowalter, chief executive officer, Affinity Brand Partners. "We have proud to have Samsung as an authorized seller of Affinity Bands. We look at every detail when sourcing materials that go into our products to make them as stylish and durable as those who purchase them. Affinity Bands leads the charge toward personalization of wearable tech, giving consumers the ability to make a statement."

The bands are currently available at www.samsung.com/us/watches/create-your-watch/.