Affinity Bands Reveals New Licensed Collections

Officially licensed watch bands, phone cases and earbud cases showcase brands like Peanuts, USPS and Betty Boop.

License Global, Content Editor

December 12, 2022

1 Min Read
Peanuts watch band.
Peanuts watch band.Affinity Brands

Peanuts, Betty Boop and U.S. Postal Service (USPS) have inked a tech accessories deal with Affinity Bands. Each collection includes six designs for watch bands, phone cases and earbud cases designed for Apple, Samsung and Fitbit products. The Betty Boop and USPS collections are available to ship in time for holiday celebrations, while the Peanuts collection will be available in January.

“Partnering with such beloved characters and well-known brands means fans have more opportunities than ever to embrace their self-expression and foster an even deeper affinity with something they already love,” says David Schowalter, chief executive officer and founder, Affinity Bands. 

All collections will be sold at Affinitybands.com, Amazon, Walmart.com, Target.com, USPS.com and more. Watch for additional design options for each collection in 2023, with more personalization features set to become available in the coming months. 

 

About the Author

License Global

Content Editor, License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, France Licensing Day, Licensing for Retail, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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