2K Play, Nickelodeon Launch ‘Diego’ Wii Game | License Global

2K Play, Nickelodeon Launch ‘Diego’ Wii Game

2K Play, a publishing label of Take-Two Interactive Software Inc., and Nickelodeon are shipping Go, Diego, Go!: Safari Rescue for the Wii home video game system and PlayStation2 in North America beginning on Feb. 12. The title represents 2K Play’s first Wii game engineered specifically for preschoolers and is based on extensive Nickelodeon in-home research that focused on how to best match the abilities and needs of younger children with the capabilities of the Wii system.

To celebrate the game’s launch, 2K Play, Nickelodeon, and Nintendo World hosted a special sneak preview for families in the New York area on Feb. 9 at the Nintendo World Store in New York City’s Rockefeller Center.

A national marketing program will support the game’s launch, which will include TV commercials on Nick Jr., Toon Disney, and Treehouse; print advertising in Nick Jr. magazine; and Web support and cross-promotions with Nickelodeon licensees.