“Dragon” Fires Up Interest, Signing First Licensee

Scholastic Media signed on its first licensee for preschool series “Dragon” based on the books of Dav Pilkey. Aurora World Inc. was named as exclusive plush licensee with plans to create plush in various sizes, backpacks, and pillows as well as its mini-pet carriers. The Dragon plush line will debut at specialty gift and retail outlets in early 2008. Scholastic is currently seeking licensees in additional categories such as apparel, footwear, games, and interactive. The series was recently picked up for its second season on qubo.