‘Yo Gabba Gabba!’ Gets Multimillion-Dollar Licensing Program

Animation and entertainment company Wildbrain recently unveiled a multimillion-dollar licensing program for the hit preschool series “Yo Gabba Gabba!,” produced by The Magic Store and Wildbrain. Wildbrain has signed key licensees to create and distribute extensive “Yo Gabba Gabba!” merchandise in 2008, including apparel, accessories, books, games, toys, and other consumer products featuring the popular series’ characters. Due to the show’s crossover appeal to children, teens, and adults alike, licensed products designed to excite all age groups will hit shelves in 2008 worldwide, timed with the beginning of the second season of the series.

Officially licensed Yo Gabba Gabba! merchandise will be available to consumers in 2008 through top licensees including vinyl collectible toys by Kidrobot; accessories by Loungefly; apparel from Kidrobot, The Merchandise Company, Mighty Fine, and Success Apparel; books through Simon & Schuster; CDs from Nick Records; crafts by NSI International, Inc.; DVDs through Nickelodeon Home Entertainment; electronics by Blue Box International; wood puzzles and Uno by Sababa Toys; holiday items through CSS; home decor by The Betesh Group, G-Wiz, Marshmallow, and Spin Master Ltd.; key chains from Basic Fun; play structures through Time to Play Corp. Ltd.; sleepwear by American Marketing Enterprises Inc.; and a full line of toys from master toy licensee Spin Master Ltd.

As master toy licensee, Spin Master will unveil its Yo Gabba Gabba! toy line in fall 2008, which will be carried by major retailers.