Wildbrain CPLG Taps Devolver Digital to Rep ‘Fall Guys’ in Asia

WildBrain CPLG has announced a partnership with Devolver Digital to represent “Fall Guys” in Asia. Under the new partnership, WildBrain CPLG will handle consumer products rights across Japan, mainland China, Hong Kong, Macau, Taiwan, South Korea, Thailand, Vietnam, Malaysia, Singapore, Indonesia, Philippines, Brunei, Cambodia, Laos and Myanmar.

WildBrain CPLG will seek to expand “Fall Guys” merchandise offerings into new categories, including apparel, accessories, homewares, stationery and collectibles, to grow awareness of the brand through a creative consumer products program. The partnership was secured by WildBrain CPLG’s Singapore team, led by Ben Peace, vice president, APAC.

WildBrain CPLG has already signed new licensees for “Fall Guys” in Japan, including Caitac Family for adult apparel and accessories and Tachibana for pillows and homewares, joining an existing “Fall Guys” licensee base that includes Bandai, Ensky, SEGA, Kotobukiya and more.

“Gaming brands are hot property, and ‘Fall Guys’ has quickly become a fan favorite, capturing the imaginations of millions around the world,” says Peace. “As the game’s popularity continues to surge, we’re seeing a rapidly growing appetite for merchandise and we’re responding with an ambitious licensing program to offer fans new ways to celebrate the game. ‘Fall Guys’ is the perfect addition to our expanding portfolio of popular entertainment properties, and we look forward to leveraging our expertise to build a creative portfolio that engages fans across APAC.” 

Related:Devolver Digital Launches Champion x ‘Fall Guys’ Sportswear

The addition of “Fall Guys” to WildBrain CPLG’s growing representation portfolio in the APAC region follows its recent growth, including dedicated new offices and teams in Seoul, Taipei and Singapore, as well as an expanding Shanghai team.