Spin Master Partners with Alibaba

“Paw Patrol,” Hatchimals, Bunchems and Sew Cool toys will be available to Chinese consumers via the online marketplace Tmall.

ASIA–Spin Master has partnered with the Alibaba Group to further expand its portfolio of brands throughout China.

Through the agreement, Spin Master brands like “Paw Patrol,” Hatchimals, Bunchems and Sew Cool will be highlighted on Alibaba’s online marketplace Tmall. The toy company will also launch new product lines and brands on the e-commerce platform in the near future.

“The market outside of North America represents approximately 70 percent of global toy industry sales,” says Ben Gadbois, global president and chief operating officer, Spin Master. “One of our four key growth strategies is to continue to increase international sales by opening new markets, leveraging our current geographic footprint through new channels of distribution, increasing sales with our existing distributors and opening new Spin Master offices.”

“China is a key part of our strategy, and we are very pleased with the early success we are having in our flagship stores with Alibaba Tmall,” continues Gadbois. “Our key brands are being embraced by the Chinese consumer, and we look forward to continued growth.”

 “We were delighted to have the Spin Master executive team visit us in China to meet directly with the Alibaba Tmall Group,” says Andy Du Hong, general manager, mom and child category, Tmall. “We laid down a solid foundation that will help develop an even deeper relationship, and we look forward to seeing more of Spin Master's innovative products launching on Tmall in the very near future.”