ArToys, Smiley and Space Runners Launch NFT Collection

ArToys has joined forces with Smiley, a global lifestyle brand, and Space Runners, a fashion-tech platform, to launch an exclusive NFT collection of digital toys on Optimism plus physical toys on April 4.  

The exclusive Smiley World by Space Runners by Artoys collection will feature a series of NFT digital toys. The collaboration will also introduce a physical space-themed toy, featuring designs that reflect the Smiley astronaut’s aesthetic, with rocket colors changed to white and yellow to match. 

“This collaboration represents a fusion of creativity and optimism as we bring together the worlds of digital and physical collectibles to create something truly extraordinary,” says Ilya Popov, founder, ArToys. 

To acquire a physical toy, consumers must collect a unique NFT set of digital toys by purchasing packs. Two types of packs are available, each containing different quantities of random digital toys with varying rarity levels. Complete sets, including Common, Rare and Super Rare, will unlock an Epic Physical Toy. Fans can aim higher by collecting Super Rare, Epic and Legendary sets to receive a Legendary Physical Toy, and they can gather Epic, Legendary and Mythical sets to receive a Mythical Physical Toy.