Seventh Annual Hot Wheels Legends Tour Presented by Mobil 1 Announced

New tour kicks off May 11 in Miami with 11 regional events across the country.

License Global

April 23, 2024

3 Min Read
Hot Wheels Legends.
Hot Wheels Legends.Mattel

The Hot Wheels Legends Tour presented by Mobil 1 is back for its seventh year in search of the next Garage of Legends inductee. Beginning May 11, car builders from around the world will compete for a chance to have their one-of-a-kind car immortalized as a 1:64-scale die-cast model and join a legendary group of Garage of Legends life-size Hot Wheels vehicles. Celebrating car builders and enthusiasts around the world in their drive to be legendary, this year’s Tour kicks off in Miami with a live event, in partnership with Walmart, on May 11 and will travel across 13 countries. 

For 2024, Hot Wheels is leaving no stone unturned in its search for the next Hot Wheels die-cast, with new event stops in Colombia and the United Arab Emirates. The U.S. will host 11 regional events at Walmart locations across the country, culminating with the Global Semi-Final and the Global Grand Finale in November. 

“The dedication and enthusiasm we see at Hot Wheels Legends Tour events around the world keep us motivated to build on the tour every year to find more ways to celebrate custom car builders and their drive to become legendary,” says Ted Wu, senior vice president, global head, design for vehicles, Mattel. “This year, the tour will visit Colombia and the UAE for the first time, and we can’t wait to see these unique car communities represented at this year’s Global Semi-Final in November.” 

Hot Wheels designers and celebrity judges will examine each vehicle based on three key categories: authenticity, creativity and garage spirit. The brand’s Garage of Legends vehicles push the boundaries of automotive design and purpose-built performance. When searching for the next authentically iconic Hot Wheels vehicle, the judges are looking for extreme, on-trend, relevant vehicles. Judges will also consider the builder’s overall creativity and how the project stands out from the crowd. Extra points will be awarded when it is evident that the owner put in early mornings, late nights, grit and determination into the project. 

New this year, Hot Wheels will celebrate its ongoing partnership with Walmart by adding a U.S. virtual contest where car enthusiasts nationwide can submit their passion projects and participate in the Hot Wheels Legends Tour. Hot Wheels and Walmart Design Teams will select one vehicle to move on to the Global Semi-Final in November. Submission details will be announced in the coming weeks. 

The U.S.-based regional events will return to Walmart stores and feature interactive analysis and coverage from the onsite hosts. Each stop will include activities for fans of all ages, including the Hot Wheels Garage of Legends life-size cars, play spaces where kids can interact with the latest Hot Wheels toys and Hot Wheels die-cast displays featuring premium and collector cars. Hot Wheels enthusiasts can find special-edition Hot Wheels Legends products exclusively at select Walmart stores or on Walmart.com. 

Upcoming U.S. Tour dates include: 

  • May 11: In-Person at Walmart in Miami, Fla. 

  • June 1: In-Person at Walmart in Atlanta, Ga. 

  • June 15: In-Person at Walmart in Charlotte, NC 

  • June 29: In-Person at Walmart in Philadelphia, Penn. 

  • July 13: In-Person at Walmart in Detroit, Mich. 

  • July 27: In-Person at Walmart in Chicago, Ill. 

  • August 10: In-Person at Walmart in Indianapolis, Ind. 

  • September 7: In-Person at Walmart in Dallas, Tex. 

  • September 14: In-Person at Walmart in Houston, Tex. 

  • September 28: In-Person at Walmart in Phoenix, Ariz. 

  • October 5: In-Person at Hot Wheels Headquarters in El Segundo, Calif. 

  • November TBD: Global Semi-Final (Virtual) 

  • November TBD: Global Grand Finale (Virtual) 

Since its launch in 2018 to commemorate the 50th Anniversary of Hot Wheels, the Hot Wheels Legends Tour has grown from a series of local Walmart events across the U.S. to the world’s largest traveling car show, bringing in builders and automotive fans through virtual and live events. 

Previous champions include the inaugural 2018-winning 2 JetZ, 2019-winning THE NASH, 2020-winning 1970 Pontiac Firebird, 2021-winning 1969 Volvo P1800 Gasser, 2022-winning “Texas Toot” 1992 Autozam Scrum micro truck and last year’s winner, a one-of-a-kind 1990 Mazda MX-5 roadster nicknamed “Chimera.” 

About the Author(s)

License Global

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