Paramount and Adairs Partner on Kids Range

The Paramount Australia and New Zealand (ANZ) Consumer Products Team and Adairs, a specialty retailer of homewares in the region, have partnered on a “PAW Patrol” children’s range.

The 12-piece range is now available and includes an extensive selection of home décor for children’s rooms, including a night light, sleeping bag, wall art, bedlinen and more, all featuring illustrations of the pups.

 “This partnership with Adairs is a wonderful extension of the ‘PAW Patrol’ universe, allowing children to be surrounded by their favorite pups every day,” says Rebecca Jenkins, senior director retail and new business, Paramount Consumer Products ANZ.

“We can’t wait to see these beautiful items bring joy to kids all over Australia and New Zealand this holiday season,” says Alex Liebelt, senior product manager, Adairs. “We’re excited for our first ever collaboration with Paramount Consumer Products to introduce ‘PAW Patrol’ to Adairs Kids. Exclusively designed by our inhouse design team, the collection showcases beloved characters in hand-drawn illustrations with subtle pops of color. “We’re offering a wide range in our beautiful quality to help complete a bedroom makeover or to offer those unique, special, stand out pieces that both the parent and child will love.”