Discovery Debuts New Heritage Brand

Discovery Enterprises International is highlighting a slate of family-friendly, consumer product programs at Olympia this week based on its shows and brands.

The channel will debut its new lifestyle proposition, Discovery 1985, which is inspired by the heritage of overall Discovery brand, at Brand Licensing Europe.

Additionally, the licensor is presenting its new female lifestyle brand TLC, its branded travel business Discovery Adventures and its kids’ brands, Discovery Channel’s Explore Your World and Animal Planet, as well as new opportunities for the shows “Wheeler Dealers,” “Cake Boss,” “NY Ink” and “Here Comes Honey Boo Boo.” 

“Brand Licensing Europe 2013 will be a hugely significant event for the business. Exhibiting from our own dedicated booth, we will come to the show armed with a strong and diverse portfolio that includes our globally renowned channel brands and diverse programming franchises offering something for all the family,” says Ian Woods, regional licensing director, U.K. and EMEA, Discovery Enterprises International.