7-Eleven, Tetris Company Launch Slurpee Drink-Inspired Gaming Device, Themed 7Collection

7-Eleven and The Tetris Company have teamed up to celebrate the 40th anniversary of the “Tetris” game. They invite customers to visit 7-Eleven, Speedway and Stripes stores to “snack … and stack.”

Customers across the U.S. who purchase participating products via 7Rewards, Speedy Rewards or 7NOW Delivery will have a chance to win one of 20,000 limited-edition “Tetris” handheld gaming devices shaped like 7-Eleven’s frozen beverage, the Slurpee drink. The handheld device, designed and manufactured by My Arcade, celebrates the legacy of Tetris.

7-Eleven has also unveiled limited-edition, co-branded merchandise including retro T-shirts, hoodies, hats, stickers, keychains and totes – all available on the retailer’s online merchandise store, 7Collection. A limited quantity of gaming devices will also be available for purchase.

“We know our customers are passionate gaming enthusiasts who also appreciate a healthy dose of nostalgia – making this collaboration with ‘Tetris’ a perfect fit,” says Marissa Jarratt, executive vice president, chief marketing and sustainability officer, 7-Eleven. “We’re excited to bring fans of these iconic brands a unique, one-of-a-kind way to play the classic arcade game they love.”

“As we mark the milestone 40th anniversary of ‘Tetris,’ we are excited to announce our partnership with 7-Eleven, another iconic brand beloved across generations,” says Maya Rogers, chief executive officer, Tetris. “This collaboration celebrates our spirit of innovation and delivers fans with a new, fun way to experience ‘Tetris.’”

Loyalty members can score seven extra entries to win by purchasing items like Slurpee drinks, Big Gulp and Big Bite hot dogs, as well as any variety of Red Bull, including Energy Drink, Sugarfree and the new Red Bull Summer Edition Caruba Elderflower.