Mercis’ Miffy Continues Expansion
Mercis, which owns the Miffy property among others, has appointed CPLG Italy to represent its brands for licensing.
April 6, 2018
1 Min Read
Netherlands-based licensor Mercis, which owns the Miffy property among others, has appointed CPLG Italy to represent its brands for licensing.
Created by Dick Bruna in 1955, Miffy already has 250 licensees on board.
“Miffy’s upcoming 60th anniversary in 2015 will certainly become a memorable milestone in an already proud history, and we feel that this partnership will position Miffy correctly to share these celebrations in one of Europe’s key licensing territories,” says Marja Kerkhof, managing director, Mercis.