Zales Stores Welcome Hello Kitty Jewelry Line

The new collection exclusively for Zales will reach a broader audience and target women ages 18-24. It's based on the original Kimora Lee Simmons for Hello Kitty line, aimed at the luxury market. Hello Kitty by Simmons Jewelry Co. features a variety of earrings, necklaces, charm bracelets and watches—all with the Hello Kitty design. The items will retail from $150 to $995 at Zales.

More then 1,000 Zales stores are expected to carry the new line next month. The jewelry retailer operates 2,135 stores throughout the U.S., Canada and Puerto Rico.