Matchbox Launches New Mercedes-Benz Die-Cast Car

Mattel has announced the Matchbox Mercedes-Benz G 580 with EQ Technology die-cast car. The new die-cast vehicle was created to celebrate the famous Mercedes-Benz G-Class and the recent reveal of its new electric model. Matchbox has unveiled its realistic and highly detailed premium die-cast car featuring recycled metal and a minimum of 81% ISCC-certified plastic, highlighting how Matchbox is evolving its product offerings. 

The Matchbox exclusive 1:64th scale replica die-cast features true-to-life details that embody the spirit of the G-Class with a MANUFAKTUR south sea blue magno with black interior. It’s made with 99.5% recycled metal, features one-of-a-kind packaging with textured paper and a base that attaches to the lid for home display for car enthusiasts and collectors. Matchbox stays true to its commitment to using more sustainable materials while providing premium materials that feel authentic to the Mercedes-Benz all-new electric G-Class. 

“We’re thrilled to be celebrating an iconic brand like Mercedes-Benz, which has continued to break boundaries in the electric vehicle space culminating in this momentous release of the first Mercedes-Benz all-new electric G-Class,” says Roberto Stanichi, global head, vehicles, Mattel. “We can’t think of a better way to mark the occasion than with the exclusive Matchbox die-cast release. We can drive toward a better future together as we stay committed to using more sustainable materials while simultaneously bringing fans realistic replicas of their favorite cars.” 

Matchbox Mercedes-Benz G 580 die-cast.

The Matchbox Mercedes-Benz G-Class die-cast car expands upon Matchbox’s Driving Toward a Better Future campaign, introduced in 2022. This initiative champions greener play experiences by integrating electric vehicles in its product range, aligning with its goal to achieve 100% recycled, recyclable or bio-based plastics in toys and packaging by 2030. 

“We are very pleased that our all-new Mercedes-Benz G 580 with EQ Technology, the electric model of our off-road icon, is making its way into the versatile model range of Matchbox cars,” says Michael Knöller, head, off-road vehicles division and chief executive officer, Mercedes-Benz G GmbH. “We are convinced that it will find its way to many enthusiasts – even outside the G-Fans community,”  

Later in the year, the Matchbox Mercedes-Benz all-new electric G-Class die-cast car will also be available in Matchbox’s Moving Parts Series, which features a MANUFAKTUR classic grey non-metallic and movable doors that provide added authenticity, realism and drive storytelling. All Moving Parts vehicles are made using recycled metal and a minimum of 51% ISCC-certified plastic.