From Dream to Reality: The Power of Brand Licensing for Location-Based Entertainment
September 13, 2022
Date: May 25, 2022
Duration: 1 Hr
"From Dream to Reality: The Power of Licensing for Location-Based Entertainment,” the keynote panel from Day 2 of Licensing Expo 2022 moderated by George Wade, president, Bay Laurel Advisors, brought together the most respected visionaries in the industry for a trend-driven presentation to discuss what to consider when developing and executing a location-based experience deal (including how best to protect brand integrity). The discussion highlighted location-based experiences over the decades and how they’ve transformed to fit the desires of consumers.
Panelists included Cecil D. Magpuri, chief executive officer and co-founder, Falcon's Beyond; Stacie Cohen, senior director, global branded attractions, National Basketball Association; Susan Vargo, head, live events and location-based experiences, Moonbug Entertainment and Stacy Moscatelli, co-president and chief strategy officer, Superfly X.
Register Now to Watch the Exclusive On Demand Keynote
About the Author(s)
You May Also Like