March 28, 2024
Pottery Barn, Pottery Barn Kids and Pottery Barn Teen, portfolio brands of Williams-Sonoma, a digital-first, design-led and sustainable home retailer, has announced three new exclusive collections in collaboration with resort wear brand, Lilly Pulitzer. Building on the successful partnership that began in 2018, the new collections feature outdoor accessories, towels, bedding, décor and occasional furniture in Lilly Pulitzer’s sunny and optimistic aesthetic.
Rooted in the colors and patterns that Lilly Pulitzer is known for, the new Pottery Barn collections bring the “resort state of mind” lifestyle into the home. Crafted with durable, sustainably made materials, the textiles in each of the collections feature tropical motifs on hand-quilted bedding made of soft cotton. Vibrant designs paired with woven accents feature in the collections for the nursery or bedroom. The collaboration also includes outdoor towels, outdoor pillows and pool loungers to celebrate summer and backyard entertaining for all ages.
“We’re thrilled to expand upon our partnership with the iconic Lilly Pulitzer brand for all ages of Pottery Barn brand customers,” says Marta Benson, chief executive officer, Pottery Barn Brands. “Building on the success of our debut collaboration in 2018, our teams have come together to deliver new collections that celebrate the resort-style luxury and fun spirit of the beloved Lilly Pulitzer lifestyle.”
“This year marks Lilly Pulitzer’s 65th anniversary and this milestone is a celebration of the brand’s legacy,” says Michelle Kelly, chief executive officer, Lilly Pulitzer. “It’s also a testament to the enduring joy we bring to wardrobes, and into homes thanks to our incredible partners at Pottery Barn brands. We are truly grateful for the overwhelming enthusiasm consumers have shown for our previous collaborations, and here's to another year of spreading sunshine and color at Pottery Barn, Pottery Barn Kids and Pottery Barn Teen.”
The collections are available online at Potterybarn.com, Potterybarnteen.com and Potterybarnkids.com.
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